Viral marketing takes a customer-centric approach to promotion. For instance, an inspiring video may appear on YouTube then followers will share that video across Twitter, Facebook, and LinkedIn. Just like a virus, viral marketing spreads from person to person and from channel to channel, earning attention at incredible speed.īecause they’re designed for sharing, social networks are the typical habitat for viral marketing. Viral marketing naturally generates interest through valuable, entertaining material that spreads like a virus throughout the internet. Viral marketing is the name given to promotional methods that naturally explode through word of mouth and digital buzz. All marketing teams create content hoping that their message will spread like wildfire across every consumer touchpoint.
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